Don’t envy the end state — Kelford Labs Daily
Emulate the effort.
money
12 posts
Spend less to get more — Kelford Labs Daily
Assume it won’t work.
It starts with patience — Kelford Labs Daily
So we can persist.
Preserve these to persist — Kelford Labs Weekly
Money, Energy, Patience.
Find your message by trying it — Kelford Labs Daily
The feedback that matters.
The Marketer’s Law
Attention is a cost.
Daily Lab: The costs we don’t count
Every sale has a cost
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.
Charge your value or lose it
I was talking to a good friend about a business idea he’s been mulling. He presented his (excellent) plan for the work he’d do, and the clients he’d attract. And then he said, “And I think I’ll just charge a couple hundred bucks for it.” Because I can’t help myself, I immediately blurted out, “No.”
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.
Patient for growth, impatient for profit
If you’re too patient for profit, focusing on growth alone—which is a common problem in modern business—you’ll wait too long to find out if anyone actually wants to spend money on your product.
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