Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Getting one client, not all the clients.
If it didn’t, don’t do it.
But able to change.
Bergman or Lean?
Because *you* are one.
That’s what your content does.
By becoming an automation.
Marketing advice and feedback, on demand.
Will make them want to hear it.
Marketing for and by machines.
The way only you can.
Don’t try to do too much.