Don’t overextend your reach — Kelford Labs Daily
Focus on prospects closer by.
advertising
40 posts
Interest over advertising — Kelford Labs Daily
Finding closer customers.
Kelford Labs Daily: Committee meeting advertising
When everyone gets their way, the customer doesn’t.
Daily Lab: Your old marketing hasn’t spoiled
Good marketing keeps.
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The perfect flaws
What you don’t do makes you more valuable.
Daily Lab: Hard times, hard sell
How to stand out when styles shift
The Bob Test
How to test your ads before they run.
Daily Lab: The only way to know if it works
Is to try.
Where great ads come from
The key to Scientific Advertising
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Showing of 40 posts