Ideal clients are nearer than you think — Kelford Labs Daily
Don’t skip past them.
Don’t skip past them.
And what's missing?
Is to know what’s working.
The answer tells you everything.
Say that to everyone.
What they need, or you do.
If it didn’t, don’t do it.
What I’d ask you.
Only then will they buy.
The Components of Quality
Making the work look as good as it works.
What I’ll ask if you ask me about content.