They’re Here. Are you? — Kelford Labs Daily
Marketing doesn’t stop when the work begins.
rangefinder
49 posts
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
Measurement is a loop not a line — Kelford Labs Daily
And you’re in it.
Far’s where you’re over-investing — Kelford Labs Daily
Get closer instead.
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
A negative focus avoids disimprovement — Kelford Labs Daily
By asking what’s missing.
Content makes them comfortable — Kelford Labs Daily
Not advertising.
Don’t overextend your reach — Kelford Labs Daily
Focus on prospects closer by.
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