The rationale tradeoffs reveal — Kelford Labs Daily
The real reason they buy.
clarity
100 posts
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
Telling the truth takes work — Kelford Labs Daily
And knowing what the truth is.
A beginner's guide to marketing: Part 2 — Kelford Labs Weekly
What to ask to know what to say.
A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
Offers average instead of increase — Kelford Labs Daily
Do less of what your clients don’t value.
Decisions are better than options — Kelford Labs Weekly
Because options slow things down.
What did they sign up for? — Kelford Labs Daily
That’s what you write about.
The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Something better than a testimonial — Kelford Labs Daily
Reversing an objection.
Showing of 100 posts