Can you compress your content? — Kelford Labs Daily
By using metaphors?
Your business is a change of pace — Kelford Labs Daily
Or scale, or pattern.
The objective is perspective — Kelford Labs Daily
So they can see things the way you do.
Is your content current? — Kelford Labs Weekly
Or is it a historical document?
Is your new content old? — Kelford Labs Daily
What could you say now?
Done or doing? — Kelford Labs Daily
Is your experience up-to-date?
Tools for remembering — Kelford Labs Daily
Middle step content.
To whom are you marketing? — Kelford Labs Daily
Get specific.
Effort is a signal to yourself — Kelford Labs Daily
So you don’t get worse.
Styling your marketing — Kelford Labs Weekly
By behaving differently.
Movies and marketing that do something — Kelford Labs Daily
Demonstrate or deliver value.
Style is what they see first — Kelford Labs Daily
We need to look the part.