Why you want to be wrong about marketing — Kelford Labs Weekly
So you can become right.
So you can become right.
Come from your clients.
How you do it is what you say about it.
What to say starts with where they are.
Because they change how you work.
So do this instead
By sharing what you do differently.
If you’re answering questions
By demonstrating your tradeoffs
By sampling instead
By thinking in distances.
Here’s how to find them.