Marketing in a messy market — Kelford Labs Daily
By focusing on who needs you more.
Daily Labs
100 posts
What are they buying now? — Kelford Labs Daily
And what do you want them to change?
What did they sign up for? — Kelford Labs Daily
That’s what you write about.
Marketing is a joke — Kelford Labs Daily
Treat it like one.
Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
The constraint is the key — Kelford Labs Daily
It’s what makes you different.
They don’t need to hear what you want to say — Kelford Labs Daily
What do they need?
They’re Here. Are you? — Kelford Labs Daily
Marketing doesn’t stop when the work begins.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
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