The constraint is the key — Kelford Labs Daily
It’s what makes you different.
writing
100 posts
They don’t need to hear what you want to say — Kelford Labs Daily
What do they need?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
What you can do that AI can’t — Kelford Labs Weekly
Something new.
A surprisingly easy content exercise — Kelford Labs Daily
Ask yourself this question.
Where are you putting your thoughts? — Kelford Labs Daily
Or are you trying to remember them?
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
A negative focus avoids disimprovement — Kelford Labs Daily
By asking what’s missing.
Selling as a sample — Kelford Labs Weekly
Give away more to get more.
The first draft is supposed to be bad — Kelford Labs Daily
Because you’re supposed to rewrite it.
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