Close your email while you write — Kelford Labs Daily
So you can have your own ideas.
So you can have your own ideas.
Come from your clients.
How you do it is what you say about it.
Or fix it so you can.
Edit after.
What to say starts with where they are.
So do this instead
If you’re answering questions
By sampling instead
By thinking in distances.
In minutes, not months.
What bores you makes you an expert.