A negative focus avoids disimprovement — Kelford Labs Daily
By asking what’s missing.
Joel Kelly
100 posts
Marketer. Writer. Loved by all.
Trust is about what you don’t do — Kelford Labs Daily
So they can believe you’re good at the rest.
Selling as a sample — Kelford Labs Weekly
Give away more to get more.
Updates, not upsells — Kelford Labs Daily
Give returning customers a reason.
Friday the 13th and best practices — Kelford Labs Daily
Common knowledge is often wrong.
They’re afraid of something worse — Kelford Labs Daily
Their fear is your FOMO.
The first draft is supposed to be bad — Kelford Labs Daily
Because you’re supposed to rewrite it.
“Wait” your way to better content — Kelford Labs Weekly
By giving your content more time.
Novel abundance — Kelford Labs Daily
Is the new way to be found.
Content makes them comfortable — Kelford Labs Daily
Not advertising.
Attention is not enough — Kelford Labs Daily
We need belief.
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