How to avoid discounting your expertise — Kelford Labs Daily
By sampling instead
customers
100 posts
The actual words to say, today — Kelford Labs Weekly
In minutes, not months.
Externalize the Obvious — Kelford Labs Daily
What bores you makes you an expert.
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
The rationale tradeoffs reveal — Kelford Labs Daily
The real reason they buy.
Telling the truth takes work — Kelford Labs Daily
And knowing what the truth is.
A beginner's guide to marketing: Part 2 — Kelford Labs Weekly
What to ask to know what to say.
Will you hear our ad? — Kelford Labs Daily
Let us know if you do!
A beginner’s guide to marketing: Part 1 — Kelford Labs Weekly
For those who don’t like it.
What did they sign up for? — Kelford Labs Daily
That’s what you write about.
Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
They don’t need to hear what you want to say — Kelford Labs Daily
What do they need?
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