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Your prospects want you to brag more — Kelford Labs Daily
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Your prospects want you to brag more — Kelford Labs Daily

So they can see how you work.

Joel Kelly
Jul 24, 2026
The Marketing Rangefinder: Demonstrating Value at a Distance
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The Marketing Rangefinder: Demonstrating Value at a Distance

How the Marketing Rangefinder helps you think in distances.

Joel Kelly
Jul 23, 2026
Is AI worth the cost? — Kelford Labs Daily
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Is AI worth the cost? — Kelford Labs Daily

Of damaging your brand reputation?

Joel Kelly
Jul 22, 2026
What our most successful clients say — Kelford Labs Daily
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What our most successful clients say — Kelford Labs Daily

“We’re doing our marketing.”

Joel Kelly
Jul 21, 2026
Building credibility by being imperfect — Kelford Labs Daily
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Building credibility by being imperfect — Kelford Labs Daily

Sometimes you can just say it.

Joel Kelly
Jul 20, 2026
Is your strategy a tax on your marketing? — Kelford Labs Daily
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Is your strategy a tax on your marketing? — Kelford Labs Daily

Or a credit?

Joel Kelly
Jul 17, 2026
Physicality signals commitment — Kelford Labs Daily
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Physicality signals commitment — Kelford Labs Daily

Making something matters.

Joel Kelly
Jul 16, 2026
Close your email while you write — Kelford Labs Daily
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Close your email while you write — Kelford Labs Daily

So you can have your own ideas.

Joel Kelly
Jul 15, 2026
Why you want to be wrong about marketing — Kelford Labs Weekly
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Why you want to be wrong about marketing — Kelford Labs Weekly

So you can become right.

Joel Kelly
Jul 14, 2026
Falling out of the funnel — Kelford Labs Daily
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Falling out of the funnel — Kelford Labs Daily

And into distances.

Joel Kelly
Jul 13, 2026
The questions that make content easier — Kelford Labs Daily
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The questions that make content easier — Kelford Labs Daily

Come from your clients.

Joel Kelly
Jul 10, 2026
Lower the cost of being wrong — Kelford Labs Daily
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Lower the cost of being wrong — Kelford Labs Daily

So you can try again.

Joel Kelly
Jul 9, 2026
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