Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
attention
78 posts
The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
Far’s where you’re over-investing — Kelford Labs Daily
Get closer instead.
Now you have two problems — Kelford Labs Daily
Promoting your promotions.
They’re afraid of something worse — Kelford Labs Daily
Their fear is your FOMO.
Content makes them comfortable — Kelford Labs Daily
Not advertising.
Attention is not enough — Kelford Labs Daily
We need belief.
Who got them into the category? — Kelford Labs Daily
And how can you get their attention?
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